About Us
Sustainable Seafood production
Pure Blue Fish is a leader in the future of seafood production, where technology meets sustainability, and profitability meets environmental consciousness.
Our advanced zero-water discharge RAS (Recirculating Aquaculture System) technology – is the only fish farm located inland disconnected from water source. we operate in closed loop water circulation with no wastewater to the environment.
We enable shifting from imported frozen fish to fresh local production, supporting local communities and contributing to their economy as supplier of fresh fish within 6 hours drive from water to plate.
Locations
Binyamina, Israel
A 125T Seriola Lalandi (Kingfish, Yellowtail) farm, is located in an agricultural production area, 30 minutes drive from Haifa and 1 hour drive Tel-Aviv - major local commercial markets. Currently, over 90% of Yellowtail fish in the Israeli market are imported frozen or defrosted. We support local economic stability with local production, creating jobs and using local suppliers and distributors.
South Carolina, USA
A 5,000T Seriola Lalandi (Kingfish, Yellowtail) farm, located in the Matthews Industrial Park in Orangeburg County, South Carolina. Strategically located within 6 hours drive of major markets in South Carolina (Columbia, Charleston, Greenville) and other major southeastern US cities such as Charlotte, Atlanta, Asheville, and Jacksonville. Today, more than 85% of seafood in the US market is imported frozen.
Pure Blue Fish unique solution
From Water To Plate
We cut the long and polluting supply chain of mostly frozen fish in half! We provide fresh fish within 6 hours road freight from water to plate.
Ocean-Mimicking Zero Discharge RAS
Our unique zero discharge RAS system creates its own salty water (mimicking ocean environment) , preventing potential bacterias and diseases from ocean-water.
Zero Used Water Discharge
The non-Aerobic reactor and bio filter enables a closed loop circulation of the water, purifying it from fish waste and bacterias; Zero water discharge, Zero environment disease release.
Sustainability Milestones
We have achieved a remarkable 95% waste reduction compared to the market benchmark and a substantial 90% reduction in GHG emissions, showcasing our dedication to sustainability and environmental responsibility.
Transforming Fish Delivery
We cut the long value chain of (frozen) fish delivery today that uses a high volume of energy. This includes cooling (freezing) the fish, high transportation emissions from planes and ships, logistics operations at logistic centers, and land delivery by cooling trucks. Our approach also results in lower costs, as we no longer need to use energy to warm inlet water
Complete Biology Biotechnology Control
We grow sustainable, fresh, highly nutritional, traceable, clean of mercury and microplastic, healthier fish!