Pure Blue Fish grows high-end marine species with its sustainable, local zero-water discharge farms near major urban areas around the world. PBF is a responsible seafood producer, establishing its farms close to major inland markets, bringing fresh, sustainable, healthy and locally produced fish to our customers.
Pure Blue Fish is currently working on three major projects in Israel, USA and Spain.
Status: Under construction.
Production target at start: 125 tons.
Product: Seriola Lalandi.
Common names: Kingfish, Yellowtail, Great Amberjack, Hiramasa.
Pure Blue Fish is building its own new farm in Binyamina’s agricultural production area. The farm is located thirty minutes from Haifa and thirty minutes from Tel-Aviv near one of Israel’s major highways, close to Israel major commercial markets.
The PBF Binyamina farm will produce fresh 1.7-2.1 kg whole Yellowtail to local markets. Ninety nine precent of Yellowtail currently sold are frozen or defrosted (even in Japanese restaurants).
Our Yellowtail will provide customers with healthy, sustainable, fresh fish. PBF will bring to the local markets a new level of product -a totally controlled, healthy and fresh fish with minimal “farm-to-table” time. Pure Blue Fish will create a direct online “farm-to-table” network to sell directly to consumers, as well as restaurants, hospitality indusry and more.
Pure Blue Fish is targeting the luxury “Hiramasa” market in Israel which is a significant business opportunity, as this is a popular dish served as sushi, grilled fish or smoked fish. PBF will also grow other popular high-end species in Israel such as Grouper, Black Cod, among others.
Our goal is to scale production in Israel with new high-end marine species and to create local “blue-tech” smart farms, leveraging the local community workforce.
The Binyamina location will serve as PBF’s benchmark farm from which our future sites around the world will be based upon.
Status: Pre-design, two locations.
Production target at start: 340 tons in each location.
The first Pure Blue Fish farms in Europe will be located in Spain; Bilbao and in Barcelona.
These locations will enable our farms to deliver fresh and local fish all over Spain, Portugal, Andorra, and large parts of France (Nice, Lyon, Nantes and even up to Paris) as well as Monaco within six hours of delivery. We intend to bring to the local markets a new level of product – a totally controlled, healthy and fresh fish with minimal “farm to table” time.
Pure Blue Fish intends to create a direct online “farm to table” network to sell directly to consumers as well as restaurants, hotels and high-end fish shops.
Here again, Pure Blue Fish is targeting the luxury “Hiramasa” market in Europe which is also a significant business opportunity, as it is a popular dish served primarily as sushi, but also grilled and smoked. PBF will eventually scale to grow other popular high-end species such as Grouper, Black Cod, among others.
Status: Pre-construction.
Production target at start: 340 tons.
Product: Seriola Lalandi; Common name – Kingfish, Yellowtail, Great Amberjack, Hiramasa.
Pure Blue Fish will build a new farm in the Matthews Industrial Park in Orangeburg County, South Carolina. This farm is strategically located within hours of major markets in South Carolina (Columbia, Charleston, Greenville) and only a few hours from other major southeastern US cities such as Charlotte, Atlanta, Asheville, and Jacksonville. The farm could then scale easily to reach other major US markets such as Orlando, Tampa to the south and Richmond, Washington, and Nashville to the north/west. Initially our Orangeburg farm will be able to easily supply all of South Carolina, North Carolina, as well as Georgia, Florida, Tennessee, Virginia, Wyoming, Kentucky and Alabama.
The Orangeburg farm will also produce fresh 1.7-2.1 kg whole Yellowtail to the local markets. A large portion of sold Yellowtail is currently sold as frozen or defrosted (even in Japanese restaurants). PBF Yellowtail will provide customers with healthy, sustainable, fresh fish. PBF will bring to the local markets a new level of product; a totally controlled, healthy and fresh fish with minimal “farm-to-table” time. Pure Blue Fish will create a direct online “farm-to-table” network to sell directly to consumers, as well as restaurants, hospitality industry and more.
Pure Blue Fish is initially targeting the delicacy “Hiramasa” market in the US which is also a significant business opportunity; as it is a popular dish in the US primarily served as sushi, but also grilled or smoked in fine dining establishments. PBF will also grow other popular high-end species at the Orangeburg site including Grouper, Black Cod, among other marine species.
Seafood in the US is mostly imported (roughly ninety two precent). Our goal is to quickly scale PBF technology and production in the US, raising a variety of high-end fish species, creating local “blue-tech” smart farms operated with a local workforce.
At a later stage, PBF will increase the Orangeburg, SC, farm to roughly 3000-5000 tons annual yield, utilizing new high-end aquaculture technology while creating well paid, local, environment-friendly jobs.