About Us
Saving The Oceans
&
Feeding The World
The ocean is an incredibly complex ecosystem, and the largest single source of protein on our planet. Yet, the pressure on it is immense: 95% of marine fish still captured from the ocean. With wild fish stocks declining and global demand for protein soaring, the need for a truly sustainable and scalable alternative is no longer optional—it is essential.
Our Mission
Our vision is to fundamentally redefine responsible seafood production. Pure Blue Fish is dedicated to creating the most resilient and regenerative marine food source on the planet—one that can sustainably scale to meet demand while actively protecting the ocean by eliminating pollution and reducing the reliance on wild-caught fish.
Our Journey
The Pure Blue Fish team is defined by unmatched expertise, combining decades of large-scale engineering, advanced RAS design, and pioneering marine biology. This technical foundation has been validated by our operational success, including our commercial farm currently running in Israel, which produces high-value species like Kingfish. Our journey is now focused on scaling this proven model across the United States, starting with our first major farm in the US in 2025.
Our expansion strategy is built on flexibility and local adaptation:
Modular Growth: Each PBF farm will begin with a foundational set of modules and will grow gradually to meet the demand of the local market.
Localized Species: We do not employ a one-size-fits-all approach. The multiple fish species grown in each facility will be chosen based on local consumption and regional culinary demand.
Our Farms
Binyamina, Israel
The Binyamina facility, producing 125 tons per year, serves as the company’s foundational success story and proof of commercial viability. Located close to Israel’s major population centers, it provides a reliable local alternative to the majority of marine fish currently imported into the country. The farm supports local suppliers and employment, strengthens domestic food security, and demonstrates the company’s ability to produce premium fish at scale. Expansion at this site is planned for 2026.
South Carolina, USA
The Orangeburg facility allows efficient access to major Southeastern metropolitan areas, supporting direct distribution and fresh-market availability. Production will begin with high-demand species and scale according to the market's growth across the region.
Texas, USA
The Texarkana facility is strategically positioned along major transportation corridors, it provides strong logistical reach into Texas and surrounding states. Developed with support from state and local partners, this site is designed to drive regional economic growth while increasing long-term production to meet rising demand.
Now Live on Wefunder! Pure Blue Fish™ Texas is conducting a Regulation Crowdfunding offering.
Details, disclosures, and investment terms are available exclusively through Wefunder.