Saving The Oceans & Feeding The World

Pure Blue Fish

The world’s oceans are in crisis. Soaring demand for seafood has led to overfishing and a fragile global supply chain dependent on imports.

Pure Blue Fish was founded to solve this—to save the ocean & feed the world.

We developed a revolutionary, land-based aquaculture system that is 100% independent of the sea. Our proprietary Zero Water Discharge (ZWD) technology is a breakthrough that allows us to raise clean, healthy, and sustainable marine fish anywhere, delivering an ultra-fresh, local product that is free of microplastics, heavy metals, and antibiotics in hours, instead of days.

Innovation

Our innovation is simple: total independence from the ocean. While 95% of marine fish are still wild-caught , our Zero Water Discharge (ZWD) system allows us to build farms on land, anywhere.

This land-based breakthrough perfectly emulates the ocean’s natural biological processes to recycle 100% of its water and nutrients. We create a clean, controlled environment that produces zero pollution and gives our oceans time to regenerate. It’s the key to a new, sustainable food system—one that provides clean, ultra-fresh, sushi-grade, local marine-fish without depleting our seas.

Our Products

We produce a new class of seafood: clean, healthy marine fish free of microplastics, heavy metals, and antibiotics. Grown in our controlled, ocean-independent farms, our fish are harvested on-demand and delivered ultra-fresh to local chefs, restaurants, and markets in less than 12 hours.
We offer a variety of sushi-grade species, all with full traceability and year-round availability.

Sustainability

Our Mission – Saving the Ocean & Feeding the World – is powered by Zero Water Discharge (ZWD) innovation. By completely disconnecting the the sea and eliminating pollution, our land-based farms protect marine ecosystems while providing clean, sustainable protein. Discover our full environmental impact. 

Locations

Binyamina, Israel

A 125T farm, located in an agricultural production area, 30 minutes drive from Haifa and 1 hour drive Tel-Aviv - major local commercial markets.

South Carolina, USA

A 5,000T farm, located in the Matthews Industrial Park in Orangeburg County, South Carolina.

Texas, USA

A 5,000T farm, located in the Tax Americas Center in Texarkana, Texas.

News

יש לי אוקיינוס משלי: הביולוג הישראלי שהקים חוות דגים ללא זיהום

כלכליסט

July 28, 2025

Pure Blue Fish launches red drum sales in Israel, eyes further US expansion

SeafoodSource

June 18, 2025

Pure Blue Fish: fish farming that respects the environment

BLUE LIFE HUB

February 20, 2025

Farming yellowtail amidst the avocados

The Fish Site

February 19, 2025

Alleviating the global fish shortage – without harming the environment

The Jerusalem Report

December 23, 2024

Pure Blue Fish claims RAS (Recirculating aquaculture systems) landmark

The Fish Site

December 5, 2024

Pure Blue Fish begins operations at its fully recirculating RAS farm in Israel

מיזם גלובלי ליצירת מציאות חדשה בעולם גידול דגי-ים ביבשה

TheMarker

April 1, 2024

רכבת הרים של אינפלציה: איך משקיעים בתקופות של אי וודאות?

TheMarker

January 31, 2024

Pure Blue Fish Brings Sustainable Seafood Innovation to South Carolina

International Business Times

September 14, 2023

The time has come for sustainable aquaculture

The Times of Israel

July 30, 2023

Fish farming operation investing $28.1 million in Orangeburg County

WIS News 10

Oct. 20, 2020

Fish farming company establishing Orangeburg operations

Columbia Business Report

October 20, 2020

SC: Fish Farming Company to Operate in Orangeburg Co., Creating 82 Jobs

Trade & Industry Development

Oct 21, 2020

Pure Blue Fish Chooses Orangeburg, South Carolina

Area Development

Oct 21, 2020

Fish farming company establishing Orangeburg operations

SC BIZ NEWS

October 20, 2020

Pure Blue Fish Establishing Operations in Orangeburg County

SC Department of Agriculture 2024

Oct 20, 2020

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